The digital marketing world forces webmasters to behave as professional athletes running a marathon where all the odds are against them. For the tech-savvy webmaster, conducting an on-site SEO Audit may be a thrilling task, however, that’s rarely the case. The idea of performing an extensive, in-depth analysis may be intimidating for most webmasters and it’s easy to understand why. Most of them lack the advanced technical knowledge that is required. That’s why you need a professional SEO audit expert.
A large-scale SEO audit serves as the foundation for any future online marketing endeavour and should be performed at key moments such as:
- Preparing to launch a new website
- Before purchasing an existing domain
- Before a website redesign
- A solution for a possible or actual Google penalty
- Routine maintenance, to investigate the general health of the website
Do You Need an On-site SEO Audit?
The truthful answer is: yes. Webmasters always need to be aware of what their website is all about, whether there are problem areas that need addressing or strong suits that need promotion.
Perhaps it’s because your company is considering to purchase a website or domain, or maybe you fear that your website has been hit by an algorithm update. Perhaps you’re just anticipating one. An on-site SEO audit allows you to understand exactly what is going on with your website and devise an actionable strategy on how to solve any issue.
More importantly, you also need to know exactly how your website stacks up against its competitors.
With the help of our extensive on-site SEO audits, you can make sure that you have that information at your fingertips at any time. You’ll be able to design creative, winning SEO strategies and large-scale link-building campaigns by analysing your website’s current standing and comparing it to your competition.
The SEO expert team at Baba Pandey has been responsible for countless on-site SEO audits and has both the technical expertise and the dedication required to perform such an in-depth analysis.
Baba Pandey’s Approach to On-site SEO Audit
Our SEO experts are well aware that each business and each website is unique. Therefore, there are no two identical SEO audits: we take into account your business and marketing goals as well as your target audience, so that the SEO audit recommendations are in-sync with your company’s purpose.
Our on-site SEO audit is completely customized to your niche, resources, and needs, so that you can finally understand what is hindering the organic performance of your website. With the help of a variety of cutting-edge SEO tools and industry-specific software, our SEO audit experts investigate every aspect of your website, from content quality and keyword usage to indexation, crawlability, link profile and more.
Here is a short overview of what is included the SEO audit investigation:
- Details regarding your website’s indexation in various search engines
- Brand and branded terms
- Domains, subdomains, URL structure, redirects, 404 pages
- txt file, crawl errors
- Sitemap (HTML and XML)
- Page load time
- Navigation
- Website design, theme, JavaScript, Flash
- Link Building Profile (internal and external links)
- Content quality, duplicate content, keyword usage
- Content formatting
- On-site SEO (website optimization, page titles, meta tags, meta descriptions, image alt tags, image descriptions)
- Conversions
- Mobile optimization
- Social media presence and engagement
- Click-through rates
- Landing pages
- Content vs. advertisement amount
- Proper use of 301 redirects
- Analytics tracking
On-Site SEO Audit Report
Our on-site SEO audit will encompass three core components: the technical audit, the content audit and the link audit. They will be included in our comprehensive SEO audit report, containing a detailed description of your current website standing, its backlink profile, internal linking structure, current traffic and rankings, opportunities for ranking, traffic increase and link creation, website content scoring and recommendations as well as thorough metrics and data to offer a comprehensive understanding of your site.
The report also includes an entire section dedicated to recommendations, improvement suggestions and growth opportunities. All these solutions and suggestions will be explained in detail and will be included in your implementation plan, so that you can get back to providing value to your customers and readers.
Interested to find out how our on-site SEO audit services can help your website?
Get in touch with us and let’s discuss your website’s issues and your business’ goals. Our SEO experts can show you how our SEO Audit can help you drive traffic, improve your online marketing approach and convert more organic traffic!