Lesser known, but vital, our first goal is to develop a scalable and concise link building strategy. It’s great to have a cool, interactive website with great content writing and photos, but it is all in vain if your backlinks are weak. What are backlinks? Your website is not a solo entity, oh no, your website is connected to many other websites. In fact, these links are more important than keywords. Search engines are looking for great links. If these links are to unreliable websites, you are buggered, and your site will drop in rankings. If your links are not to reliable websites, that’s a further drop!